Led end-to-end UX work for two product squads at a fast-growing FinTech. Mapped complex financial workflows and aligned stakeholders across teams which was rewarded by doubling the initial contract length.
Overhauled new visual UX/UI identity while revamped multiple internal management systems. Created new client portal and built design system. Influenced Product Management delivery process.
Led end-to-end design involing open-banking for a complex, multi-user platform, scaling it from concept to $360K ARR within 6 months & increased conversion to 85%. Partnered closely with developers and played a key role in shaping product strategy. My designs contributed to onboarding over 2,000 organisations in the UK.
Modernising & scaling the Premier League's internal tools platforms - initially built for one league, now suitable for six. Revamped their complex internal management system by deeply analysing and breaking down intricate user workflows. Conducted comprehensive user research and iterative share-back sessions, ensuring the redesigned system met user needs and enhanced overall efficiency.
Improving a 2* rated iOS & Android app onboarding for social media influencers. As a hands-on Head of Product Design I established solid product design processes, managed 2 designers and delivered numerous positioning workshops, workflows & mockups for the iOS/Android app & desktop app.
New iOS & Android app designs for managing ADHD. Delivered new features and UI refresh to match an updated brand with an outdated UI.
Took the app from 0 to 5000 users in less than 10 months; New iOS / Android onboarding flows and community / engagement features.